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Upcoming Hoyo de Monterrey Collections Signal Storied Brand’s New Beginning


Hoyo de Monterrey

From General Cigar/STG:


Hoyo de Monterrey will mark its evolution with the launch of two new collections, Hoyo de Monterrey Rojo and Hoyo de Monterrey Oscuro. The distinctive blends embody the heart and soul of Central American cigar culture ignited by the iconic brand in the mid-1960s. 


Senior Brand Manager Ed Lahmann said, “The launch of these blends represents more than just new cigars. They are about honoring the brand’s deep-seated foundation in Honduras. As one of the first Cuban ex-pat brands available in the US, Hoyo de Monterrey laid the foundation for Honduran cigarmaking nearly 60 years ago and has become a living legend in the world of premium cigars. With the launch of ‘Rojo’ and ‘Oscuro,’ the brand’s journey is reflected in its commitment to balancing traditional Honduran craftsmanship against the handmade cigar category’s ever-changing tides.”


Crafted at the esteemed HATSA factory in Danli, Honduras, Hoyo de Monterrey Rojo and Oscuro are rooted in Honduras’ rich volcanic soil and are unified by elements that represent the desires of the modern-day smoker.  The blends are layered and dynamic, the formats represent best-selling sizes, the box counts accommodate cigar smokers who seek variety and flexibility in their smoking occasions and the price points ensure accessibility among those who covet the tradition of Honduran-crafted cigars.


Hoyo de Monterrey Rojo is a sophisticated, yet unpretentious blend made with a rich Honduran Jamastran wrapper, a Nicaraguan binder and filler tobaccos from Honduras, Nicaragua and the Dominican Republic. Medium in body, the experience delivers notes of cinnamon, toasted marshmallows and grilling spices. The line is available in three sizes, each presented in elegant ten-count boxes.


Hoyo de Monterrey Rojo Rothschild (4.5” x 50); SRP per cigar $5.99

Hoyo de Monterrey Rojo Toro (6” x 52); SRP per cigar $7.49

Hoyo de Monterrey Rojo Gigante (6” x 60); SRP per cigar $8.49


Hoyo de Monterrey Oscuro features a Brazilian Mata Fina Oscuro wrapper, a first for Hoyo de Monterrey. An Ecuadorian Sumatra binder and filler comprised of Dominican, Honduran and Nicaraguan tobacco create a medium-plus smoking experience brimming with notes of cherry cola, cayenne pepper, white pepper, molasses and rye bread.


Hoyo de Monterrey Oscuro Rothschild (4.5” x 50); SRP per cigar $5.99

Hoyo de Monterrey Oscuro Toro (6” x 52); SRP per cigar $7.49

Hoyo de Monterrey Oscuro Gigante (6” x 60); SRP per cigar $8.49



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