Drew Estate Unleashes Undercrown 10 Factory Floor Edition


Wednesday, October 20, 2021 — Debuted during “Freestyle Live: Special Edition” in May of this year, Drew Estate’s very limited production Undercrown 10 Factory Floor Edition is now shipping to participating Drew Diplomat Retailers nationwide.

The heralded Undercrown brand was “Born on the Factory Floor” in 2011 with a unique lens upon the rollers who initially created the blend. Today, Drew Estate pays homage to Undercrown’s tenth birthday with “A Decade of Dedication” celebration that features the signature Undercrown 10 Factory Floor Edition.

Featured in the Lonsdale (6 x 46) vitola, Factory Floor Edition is handcrafted using the same rich blend of savory dark, air-cured tobaccos carefully selected to create the entire Undercrown 10 line. The thinner Lonsdale format accentuates the Mexican San Andres Dark wrapper’s impact on the overall blend, enhancing the Mexican hot chocolate notes to go along with waves of intense black pepper and hints of naturally sweet raisin and cacao, sun-dried cherries, espresso, woodiness and earthiness that the blend’s other tobaccos offer. Additionally, Undercrown 10 Factory Floor Edition is proudly “All Dekk’d Out” in beautiful blue with gold trim 20-count boxes that include a unique “tobacco leaf library,” giving each lucky purchaser the opportunity to see, smell and touch the very leaves that Drew Estate’s torcedores painstakingly chose for Undercrown 10’s blend.

“The epic presentation behind Factory Floor Edition is an added touch of class to Undercrown 10, offering an experiential component while you burn your cigar,” says Jonathan Drew, Founder and President of Drew Estate. “It’s as if you’re magically transported by Elon Musk to our factory floor, where our torcedores warmly greet you and demonstrate the blend selection behind Undercrown 10. It’s like, yo, we want you there with us at the factory but that’s not possible right now. So, snag a box of these and let’s ride.”

With an MSRP of $272 per box or $13.60 per cigar, Undercrown 10 Factory Floor Edition is now available at Drew Diplomat Retailers nationwide.

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